SNAKE&DAGGER

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When it comes to denim it can be argued that the cotton twill roots still remain firmly planted in America. However since the first pair of western jeans were created in the late 18th century, man’s best friend and everyday trouser has progressed via the introduction of new dyes, cuts and weaving locations.

Snake and Dagger is a refined, menswear denim label created by design partners Roy Westfield and Bayo Lasaki, who combine select Japanese denim with a London edge. “The Japanese have taken the traditional American craft and have made it their own,” explains co-founder Roy Westfield. “Our raw jeans are made from natural indigo roped dyed denim: the dying process allows for the appropriate amount of oxidation between numerous dips in the dye to produce a deep indigo colouration. As you wear and break in the jeans the richness of the indigo creates interesting tones and contrast.”

Stocked in The Library London, L’eclaireur Paris and Jades Dusseldorf, Snake and Dagger are as meticulous with retail as they are their denim source and choose not to advertise. Instead they rely solely on their solid reputation and quality of product to ascertain custom. “Our design philosophy is to look at how best to age and develop the selected denim so as to make jeans that have character,” Westfield continues. “All of our wash treatments are individual, ensuring that no two pairs are the same. Every tear, stain, abrasion or plant splash is subtly done by hand to re-create an authentic look; we oven bake our jeans to add texture and volume and provide that lived in aesthetic.”

While competitors and other denim labels may also pride themselves on great quality denim, there is a real sense of originality behind Snake and Dagger as each pair of jeans are individually woven with London in mind: “Bayo and I have lived our entire lives in London and have always been inspired by the energy and vibe associated with the city,” Westfield explains. There is a rawness within our product, our wash treatments give our denim the appearance of being distressed and worn… “We are focused on creating that perfect wash, effect, tone or fit: that is what drives us forward and keeps us motivated.”

The beauty of this developing brand lies not only with the craftsmanship but also with the label’s future as womenswear designs and collaboration plans unfold for 2013. “We have thought about making women’s jeans and have created a couple of great slim fitting jean samples,” Westfield details excitedly. “Snake and Dagger are already in discussion with a high end womenswear line to do this collaboration. All I can say for now however, is that 2013 is going to be a interesting year for us as we continue to make great product that compliments our jeans story.”
Words by Rebecca Emily Stevens